Robert Fritz

Robert began his career as a composer. While being immersed in the structure of music, he began seeing structures everywhere. It is from this awareness that our structural approach was born.

His other major focus was the creative process. Robert began to wonder if the same principles that composers use to create music could be used by everyone in creating their goals. He developed a course and began to train instructors in the approach. Since then, over 80,000 people throughout the world have taken trainings developed by him.

His first book, The Path of Least Resistance, became an international bestseller. It details how a person can utilize the creative process and the knowledge of structure to create their life according to their highest aspirations and deepest goals. His second book, Creating, gives even more detail on the principles of the creative process. His most recent book, The Path of Least Resistance for Managers, takes the technology that is outlined in the first two books and applies it to organizations. Because Robert is one of the few original thinkers in the field of business consulting, many corporations throughout the world use techniques and ideas that were created by Robert to create organizational effectiveness.

Russell Warren Kukla

How I Discovered Robert Fritz

What I've Created Since Then